KPFA Special Broadcast, for January 5, 2008 - 10:00am
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It seems like we're born to shop. There's something primal that makes us want to buy things -- that hunt for the perfect item -- or perfect feeling. At any mall, we're bombarded with thousands of secret signals pressuring us to spend. But marketers insist they are just catering to the ever-changing whims of the consumer. So who’s controlling whom? This documentary looks at what drives the American consumer. Produced by American Radioworks.